So we search for something else. Some other item that will charge our adrenaline and contribute to the image we are creating for ourselves. We strive for it, work so hard, sacrifice—and then find the thing we loved so much cannot love us back. A sparkling pair of Louboutin shoes will not give us affection and they might even hurt our feet. The boat leaks and needs a lot of maintenance. It becomes a problem.
So we go onto the next thing we think will make us happy. People can spend their whole lives on a rollercoaster like this. Any material item cannot feed the hunger of the soul for meaning and purpose. Materialism is the entertainment of the masses. Malls are teeming with people every weekend, milling around, searching and seeking for the next distraction, thrill, and momentary pleasure. Momentary and fun, but never completely satisfying.